The Lobby | Royal Ceramica @ CERSAIE 2015 |

IMAGES

DESCRIPTION

A project combining sleek decoration with a bit of mistery in a place devoted to business transactions.
From the entrance, a combination of overlaying patterns leads the visitor to a main lobby space where discuss and negotiate. First he has to cross two galleries. The first one shows large suspended horizontal and vertical ceramic panels, suggesting a wide range of possible combinations. The exhibition in the second gallery
overwhelms him. The visitor is inside the tiled displays admiring decorations and details in big arrangements.
A sense of luxurious wideness embraces him during the visit.
The whole space is isolated from the outside through perforated panels recalling privacy and exclusivity,
both representative of a specific marketplace idea.

design | paolo cesaretti

design team | paolo cesaretti | paola danesi

visual design | claudia astarita

contractor | veneta allestimenti

photo | lorenzo pennati | strefano stagni

client | royal ceramica

trade show | cersaie 2015 bologna IT

area | 260 sqm