At the Dutch Design Week in Eindhoven (The Netherlands) Autre Choix presents a collections of surface designs which were developed based on new romantics, folk tales and a desire for nature. 'The sleeping hare...' is a tale that fits in this trend and which exists all over the world in a large variety of versions. Elements from this tale come together in these designs, now transformed into a series of inspiring cushions.
Autre Choix stands for an alternative choice, a surprising way of looking at new trends and lifestyle. Autre Choix is the styling and design studio of Irene van Ophoven.
Autre Choix develops styling concepts for interior, events, visual merchandise and product collections as a translation of contemporary trends and visual brand identity.
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