PCCW-HKT Flagship Store

LE IMMAGINI

DESCRIZIONE

PCCW-HKT is HK�s most prestigious telecom service provider with a century of experience. Inspired by the Arc de Triomphe, the new design features an iconic stone arch to reflect the brand�s solid foundation.

Interesting lighting design along the wall & ceiling creates a welcoming path. The interior is divided into two distinct zones : mobile and home solutions. The well-planned layout defines the space for the multi-product offerings, and transforms the originally cluttered space into a pleasurable shopping ambience.

Tree columns represents growth and vitality, forming an aesthetic wall for mobile display to blend nature and technology. Reflective materials : gold metal, glass and mirror promotes the sense of modernity and visual space.

A modern home setting defines �Home Solutions� space. Wooden cabinets with gold-trim detail and leather sofa create a cozy sensation.
The new design encapsulates the brand�s premium image, and gives a new interpretation of the telecom retail ambience.