Located east of Centrito Valle in San Pedro Garza García, Caché Architectural Coverings aims to offer an exclusive experience in finish selection and consultation.
The renovated showroom concept identifies the phenomenological aspects that influence the process of decision making and creates a sensory experience, maximizing the relationship between product and consumer.
The program immerses the user in a continuous path and surface selection process through an interface of information organized in particular units (pixels) of material on a consistent line of sight.
The conscious absence of brands democratizes the product ranges offered, providing choices solely in relation to the design elements that characterize the products, such as texture, shape, color, and pattern. This model is replicated throughout the space, exposing the user to patterns or drawings with a specific intention of classification and graphic possibilities.
This intelligent, interactive, and dynamic collection promotes a comparative grab-and-go process. Visualization, comparison, and product selection are supported by a continuous lectern and horizontal work surfaces that display life-size samples of the products for further detailed inspection.
The result is a calm and elegant atmosphere that focuses attention on the visual properties of the finishes. The exhibition space is complemented by a lounge area. Decorative finishes such as blinds or reliefs are located on movable totems that can be transported through space and different lighting qualities to form part of the selection process.