His refined contemporary conceptual style took over the catwalks, and now he launched his own store onh the occasion of the latest fashion week. Forget the predictable fashion district, Maurizio Pecoraro choose to locate his concept store in Piazza Rosrgimento to offer a unique place caught between glamour and art.

The interior design project by Pierfrancesco Cravel and Tal Berman, was aimed at emphasizing not just the garments but also many art pieces by Giò Ponti, Lisa Larson, Paavo Tynell, Johan Petter Johansson, Poul Henningsen that can be purchased as well.

The interior style is all about the Fifties, with multi-sized brass-framed retro mirrors hanging in the void, just like the clothes themselves, divided into many rows caught between purple and grey, the main colors of the store.

A store where to stop by to admire quality garments as well as the artworks that make this boutique one of Milan’s coolest places.

INFO: http://www.pfcarchitects.com/

         http://www.mauriziopecoraro.it/

PHOTO:  Courtesy Maurizio Pecoraro