Masquespacio is a creative consultancy agency founded in 2010 by Ana Milena Hernández Palacios and Christophe Penasse that combines the two disciplines of their founders, interior design and marketing, creating branding and interior projects through a unique approach that translates into fresh and innovative concepts getting numerous international awards from media specialized in design, fashion and lifestyle trends.
Among the various projects, with a strong impact is certainly the collaboration with the Doctor Manzana brand.
Their history started in the summer of 2013 when the creative director of the consulting agency was commissioned to implement the concept for the first store, redesigning the brand's graphic identity.

Being the brand specialized in reparations of mobile phones and smartphone cases, above other accessories for smartphones, the brand reinvention focused primarily on the 54 degrees angle touch screens, angle that was applied both to the brand and to the interior design, in addition to using four different colors: green and blue tones refer to the "doctor" role, while salmon and purple splashes give tribute to fashionable customers and expert technicians. The metal, on the other hand, adds an industrial touch that reminds us of the laboratories.
In this new store, Masquespacio has wanted to preserve the brand identity, offering at the same time a design that is recognizable by Doctor Manzana’s actual clients but also original and personalized.
Thereby we can still recognize the 54 degrees angles, materials and colors, but giving more importance to metal finishes and some essential elements to improve the storage and change of products on sale.
Also worth mentioning is the space that will be used for workshops and interviews, completely separated from the rest of the project by a transparent curtain and comprising a high stool chair designed by Masquespacio and that will be the first official product sold directly by the agency through their sub-brand Mas Creations.

INFO/PHOTO COURTESY: masquespacio.com