After the great success achieved in the last edition of HOMI, the Lifestyle Trade Fair held from 15th to 18th September at Fiera Milano Rho, HOMI ASIA DESIGN is again on the road and is ready to land in Asia, in collaboration with I-DES.it Italy Shenzhen and Florence Design Week, with the Contemporary Italian Design Showcase project, which will take place from 2nd to 7th November in Shenzhen.
The project, co-founded with Chinese institutions and media, was born with the objective of being a reference point for small and medium-sized Italian companies in China through bilateral exchanges and promotions in order to boost the market and open up new opportunities for development and internationalization for businesses in our area.
The I-DES.it and HOMI ASIA DESIGN team will accompany the participants through a strategic business mission that combines traditional communication, online and offline marketing, and a creative-emotional approach.

A business project that provides for the establishment of a virtual network of companies that bases its work on principles of effectiveness, sustainability and transparency that can constitute a stable presence in these countries and share a platform facilitating the development of business activity.
I-DES.it is a networking initiative for companies, category affiliations and managers, dedicated to all those involved in the field of design and more extensively of the Italian Lifestyle, in its various creative and expressive forms.
The selection will cover several market-based support solutions, search for potential customers, promotional campaigns, commercial missions, and possible researches of financing for export. The direct participation in the activities is also related to the opening of the new office in the Hong Kong / Shenzhen area, agreement strongly desired by the Asian companies institutions.
During the event, the second edition of Forte Design Week 2018 will be presented at a press conference. A young but concrete project where new ideas can circulate and where it’s possible to develop opportunities for international confrontation.
A project in which TID-Theinteriordesign.it strongly believes and which aims is to bring the town of Forte dei Marmi on the stage of Italian and international design.

INFO/PHOTO COURTESY: www.orientaldesignweek.it