From June 14th to 18th, Florence Design Week, an international exhibition dedicated to design in all its forms, art and intellect as a means of communication and valorisation of local culture and identity, returns.
Arrived to its eighth edition, also this year the city of Florence plays its role as catalyst for national and international creative energies expressed by professionals, agencies and institutions that make design and creativity a modus vivendi.
The theme of this edition is "Changing Cultures", which aims to promote the collective dimension of design and creativity, encouraging exchanges between various cultures. The creative process is not a solitary activity, but includes group participation right from the conceptual phase of a project. Even the most solitary of the designers find inspiration and reference from the society in which he lives. Good design tends to union and communication rather than to separation.
Florence Design Week this year is dedicated to the most creative cities that integrate people of different cultures through design; to designers who welcome inputs from different disciplines and to design solutions that include a strong ethical and sustainable orientation.

The Festival has received in previous editions the High Patronage of the Ministry of Heritage and Culture and the Ministry of Youth, the Patronage of Tuscany Region, Province of Florence and Florence City Council.
As every year, shows, contests and projects created by international collaborations have had great success in public and audience confirming the role of Florence and Tuscany as an open space for cultural exchanges and contamination.
We can not forget Florence Design Week’s media support at the first edition of Forte Design Week, a great event born to make dialogue the design world with the tourist resort of Forte dei Marmi, always a flagship to dictate the new trends. A young but concrete project that will give life and space to new collaborations and creative energies inspired by the elegant and exclusive beauty of the territory, ready to welcome the excellence of the design world in a unique and exclusive way.
The event attracts a vast audience consisting of over 22 countries in Florence and around 30,000 visitors during the days of the festival. Thanks to the presence of audiences, buyers, foreign delegations and distributors, it is a great opportunity for companies to express their brand values and business philosophy to the fullest. An opportunity to invest in Culture as well, thanks to the breathless locations located in the old town and connected through unpublished itineraries.
Florence Design Week is confirmed as an unmissable appointment for industry experts but also for designers of the world.

INFO/PHOTO COURTESY: www.florencedesignweek.com