TID - The Network for Design Lovers
Italiano Inglese Russo
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If you think tailor shops are usually quite old fashioned, this work signed by Hungarian designer and visual artist Miklos Kiss will surely change your mind. Located in Szeged, a town in southern Hungary close to the borders with Serbia and Romania, Emmaroz is a shop that offers tailored sartorial dresses as well as a women’s clothing collection designed in the store itself.

Femininity is undoubtedly the main theme of the interior which opens with a bold space where the stairway thath leads to the gallery upstairs takes over. Another impressive element is the chandelier above the reception desk, however the overall decoration also features more classic and cosy pieces, such as the café corner where clients can chat and read. To make the atmosphere even more friendly, there is also a Provencal table with lively colors reminding of fresh baked pastries, to stress in a subtle way the concept of women and their lovely skills when it comes to handmade goods.

References to the fashion field are obviously also in place, such as the most updated on-topic magazines to be read during the wait, stored in the wall drawers that serve as bookcases. For those clients who have kids, there is even an actual swing where their children can play without getting bored.

The space, elegant yet with character, features the alternation of two main colors, white and yellow, which recurs in the gallery upstairs where clients can take a look at the store collection, sneak into the dressing rooms to try some clothes or be measured by tailors, and glance at the lab in the back where clothes get sewed. The elegant bathroom presents two hues too, black and white, and a style consistent with the whole interior concept which relies on 19th and early 20th century pieces of furniture. Thanks to its unique style, the interior drags the attention of tourists and curious pedestrians, by becoming the place where design and fashion meet.

INFO:www.kissmiklos.com

PHOTO COURTESY: Bálint Jaksa


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