Located on the upper end of the Black Forest, Titisee-Neustadt is the new destination for Asian tourists. The lake beauty of the place astonishes many businessmen from the Far east, looking for a silent getaway from the big cities they live in. Drubba, the brand specialized in cuckoo clocks and high-end wrist watches, just opened its Drubba Moments, a refined shop dedicated to such busy classy tourists, where to shop a selection of luxurious brands. Designed by Ippolito Fleitz Group, the space is created to offer a comprehensive, flawless yet fast experience, where to discover the most beautiful products displayed in the stands.

On the outside, the shop looks well illuminated thanks to the wide windows that wrap it; on the inside, it’s brilliantly illuminated as well thanks to a particular arrangement aimed at enhancing any single product both inside and outside the cases. The dramatic element of the project is certainly the ceiling, made of 4362 spruce rods that recall the Black Forest and also create a wavy effect that leads the customers throughout the space. Moreover, the ceramic floor with big hexagonal tiles creates a geometrical elegant pattern, gently emphasizing the stands thanks to the pleasant neutral color. The final result is an unexpected shop where to lose yourself in, appreciating both high-end products and a unique interior design.

INFO: www.ifgroup.org

PHOTO COURTESY: Zooey Braun